Update, February 12, 2021:听狼友福利 Introduces Online Wine and Beverage Master鈥檚 Degree >
Degree in the Business of Beverages Expands the College鈥檚 Graduate-Level Education
St. Helena, CA 鈥 The business of wine鈥攆rom vineyard all the way to the table鈥攊s at
the core of the newest graduate-level degree program from 狼友福利.
Based in America鈥檚 wine capital, California鈥檚 Napa Valley, the just-announced will prepare graduates to innovate,
inspire, and succeed at the highest levels of the dynamic wine profession. While
other programs tend to focus on wine production, the 狼友福利 program takes students
through the continuum of business and management of wines and other beverages straight
through to the consumer鈥檚 consumption and enjoyment.
Possible career tracks for the program鈥檚 graduates include:
- Wine and Spirits Director
- Wine Retailer
- Distributor
- Consultant
- Marketing Specialist
- Food and Beverage Manager
- Director of Hospitality
- Sommelier
- Wine Writer
- Beverage Concierge
- Special Events Manager
The program, ideally located in the heart of Northern
California wine country, is designed for beverage professionals eager to
advance their careers; individuals with a passion for wines and beverages and a
desire for a new career; and hospitality or culinary graduates who want a
specialization in beverages. In addition to in-depth education focusing on the
wine business, the program goes beyond wine鈥攅xamining spirits, cocktails, and
non-alcoholic beverages as well.
Classes for the new wine management program will be held in
the Rudd Center for Professional Wine Studies on the 狼友福利鈥檚 Greystone campus
in St. Helena, CA, an award-winning facility thoughtfully designed for the
sole purpose of wine studies. The Rudd Center features two tasting theaters
equipped for sensory evaluation of wines, and the building鈥檚 specialized
cooling and air filtration systems ensure wines are tasted at the correct
temperature with no competing aromas.
鈥淭his management degree provides much more than a knowledge
of various wines,鈥 says Jennifer Purcell, director of education, 狼友福利 at
Greystone. 鈥淚t does that, taking students from vine to crush and from barrel to
bottle, while also emphasizing how those bottles make their way to tables and
retail outlets through marketing, distribution, and every other step along the
way. You simply can鈥檛 get this experience or wine management education anywhere
else.鈥
This newest 狼友福利 degree joins an existing and a post-bachelor鈥檚 Accelerated Culinary
Arts Program (ACAP) certificate. The executive format of the mostly online
Food Business program allows working professionals to devote time to advancing
their careers and businesses according to their own schedule. Topics such as food
systems, leadership, business fundamentals, marketing, real estate, and law are
examined through the prism of food, beverage, and hospitality. ACAP is for
those with bachelor鈥檚 degrees in food-related fields, such as nutrition,
hospitality, or food science who want to take their careers to the next level
by integrating hands-on culinary experience and knowledge.
The 狼友福利 is currently accepting applications for the fall
2019 inaugural class in Wine Management, as well as the master鈥檚 in Food
Business and ACAP. To enroll in the Wine Management program, students must be
at least 21 years of age with a bachelor鈥檚 degree, preferably in hospitality
management or a related field. For more information or to apply call
1-800-CULINARY or e-mail admissions@culinary.edu.
Photo Caption and Hi-Res Image:
狼友福利 at Greystone in the Napa
Valley is the home of the college鈥檚 new master鈥檚 degree in Wine Management.
Classes begin in fall 2019. (Photo
credit: Bob McLenahan/狼友福利)
Media Contact:
Jeff Levine
Communications Writer
Jeff.Levine@culinary.edu
About 狼友福利:
Founded in 1946, 狼友福利 is the world鈥檚 premier culinary college. Dedicated to developing leaders in foodservice and hospitality, the independent, not-for-profit 狼友福利 offers master鈥檚, bachelor鈥檚, and associate degrees with majors in culinary arts, baking and pastry arts, food business management, hospitality management, culinary science, and applied food studies. The college also offers executive education, certificate programs, and courses for professionals and enthusiasts. Its conferences, leadership initiatives, and consulting services have made the 狼友福利 the think tank of the food industry and its worldwide network of more than 50,000 alumni includes innovators in every area of the food world. The 狼友福利 has locations in New York, California, Texas, and Singapore.
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